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The effect of age, gender and roadway environment on the acceptance and effectiveness of Advanced Driver Assistance Systems

Title
The effect of age, gender and roadway environment on the acceptance and effectiveness of Advanced Driver Assistance Systems
Authors
Son, J.[Son, Joon Woo]Park, M.[Park, Myoung Ouk]Park, B.B.[Park, Byung Kyu]
DGIST Authors
Son, J.[Son, Joon Woo]; Park, M.[Park, Myoung Ouk]
Issue Date
2015
Citation
Transportation Research Part F: Traffic Psychology and Behaviour, 31, 12-24
Type
Article
Article Type
Article
Keywords
AdvancedAdvanced Driver Assistance SystemsAge and Gender DifferenceAssistance SystemAssistance SystemsAutomobile DriversDriverForward Collision WarningForward Collision WarningsGender DifferencesHighway AccidentsLane Departure WarningRoads and StreetsSocial SciencesTechnology AcceptanceTransportation
ISSN
1369-8478
Abstract
The purpose of this paper was to investigate the effect of age, gender and roadway environment on the acceptance as well as effectiveness of the Advanced Driver Assistance Systems (ADAS). Better understanding on the age and gender differences in technology acceptance and effectiveness toward the ADAS on various roadways could help encourage drivers' use of new technology for safe driving. In this study, 52 drivers participated in on-road field experiments with or without the ADAS providing a forward collision warning and a lane departure warning. Each participant drove approximately 5.5 km of rural road (about 10 min), 6.2 km of urban road (about 25 min) and 9.6 km of highway (about 10 min). Upon completion of these driving sessions, the ADAS-supported group participants (half of all participants) responded to questionnaire. Field experiment results showed that there were significant age and gender differences in the acceptance and effectiveness of the ADAS and the roadway environment affected the effectiveness of the ADAS. Findings from this study indicated that it is essential to assess age and gender differences in effectiveness and acceptance of new in-vehicle technology for avoiding unexpected negative effects on a certain age and gender segment. © 2015 Elsevier Ltd. All rights reserved.
URI
http://hdl.handle.net/20.500.11750/2354
DOI
10.1016/j.trf.2015.03.009
Publisher
Elsevier Ltd
Related Researcher
Files:
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Collection:
Companion Diagnostics and Medical Technology Research Group1. Journal Articles


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