Cited 5 time in webofscience Cited 5 time in scopus

Understanding persuasive elements in phishing e-mails A categorical content and semantic network analysis

Title
Understanding persuasive elements in phishing e-mails A categorical content and semantic network analysis
Authors
Kim, D[Kim, Daejoong]Kim, JH[Kim, Jang Hyun]
DGIST Authors
Kim, JH[Kim, Jang Hyun]
Issue Date
2013
Citation
Online Information Review, 37(6), 835-850
Type
Article
Article Type
Article
Keywords
CommunicationComputer CrimeContent AnalysisCredibilityDeceptive CommunicationDesign/Methodology/ApproachElectric Network AnalysisElectronic MailNetwork AnalysisPersuasionPhishingPrevention TechniquesSemantic Network Analysis
ISSN
1468-4527
Abstract
The purpose of this paper is to provide an in-depth content analysis of phishing messages and to enhance understanding of them from a persuasive communication perspective. This study analysed phishing message content in a persuasion mechanism framework including message presentation and content (rational appeal, emotional appeal, reasoning type). It also used semantic network analysis to identify meaning structure. The results indicate that phishing messages used logical appeals, reasoning from cause, motivational appeals, appealing to safety needs, and emotional appeals to gain compliance. Semantic network analysis showed that two word clusters represent security and privacy. This study applied modern persuasion and deceptive communication theories to interpret phishing e-mails. The findings enhance relevant theories by including phishing e-mail cases. The results of this study can be utilised for developing phishing prevention techniques and phishing detection software. Past phishing detection studies only used a technological approach, whereas the current study provides a more comprehensive content-oriented and persuasion theory-based understanding of phishing messages. © 2013, Emerald Group Publishing Limited
URI
http://hdl.handle.net/20.500.11750/2450
DOI
10.1108/OIR-03-2012-0037
Publisher
Emerald Group Publishing
Files:
There are no files associated with this item.
Collection:
School of Undergraduate Studies1. Journal Articles


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