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An empirical analysis on the performance factors of software firm

Title
An empirical analysis on the performance factors of software firm
Authors
Choi, M.-J.[Choi, Moon Jong]Song, J.-W.[Song, Jae Won]Choi, R.-H.[Choi, Rock Hyun]Choi, J.-S.[Choi, Jae Sung]
DGIST Authors
Choi, M.-J.[Choi, Moon Jong]; Song, J.-W.[Song, Jae Won]; Choi, R.-H.[Choi, Rock Hyun]; Choi, J.-S.[Choi, Jae Sung]
Issue Date
2014
Citation
International Journal of Software Engineering and its Applications, 8(7), 121-132
Type
Article
Article Type
Article
Keywords
InnovationPerformanceSoftware CompanySoftware TypeStandardizationTechnology Strategy
ISSN
1738-9984
Abstract
The purpose of this study is to examine the factors influencing performance of software companies. This model tests various theoretical research hypotheses related to innovation, standardization and technology marketing strategy and software type. Smart PLS (Partial Least Square) have been utilized for deriving the study results. The result of hypothesis testing is as follows. First, standardization and technology marketing strategy positively influence financial performance. Second, innovation, standardization and technology marketing strategy positively influence technical performance. Finally, mobile and non-mobile software companies was shown that innovation, standardization, and technology marketing strategy has different effects to financial and technical performance. © 2014 SERSC.
URI
http://hdl.handle.net/20.500.11750/2680
DOI
10.14257/ijseia.2014.8.7
Publisher
Science and Engineering Research Support Society
Files:
There are no files associated with this item.
Collection:
School of Undergraduate Studies1. Journal Articles
Convergence Research Center for Wellness1. Journal Articles


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