Cited 14 time in webofscience Cited 18 time in scopus

How does industry use social networking sites? An analysis of corporate dialogic uses of Facebook, Twitter, YouTube, and LinkedIn by industry type

Title
How does industry use social networking sites? An analysis of corporate dialogic uses of Facebook, Twitter, YouTube, and LinkedIn by industry type
Authors
Kim, DaejoongKim, Jang HyunNam, Yoonjae
DGIST Authors
Kim, Jang Hyun
Issue Date
2014-09
Citation
Quality and Quantity, 48(5), 2605-2614
Type
Article
Article Type
Article
Keywords
Dialogic InteractionDisclosureFacebookIndustrial DifferencesSocial Networking ServiceTwitter
ISSN
0033-5177
Abstract
This study examines the corporate dialogic uses of four types of social networking sites (SNSs) (Facebook, Twitter, YouTube, and LinkedIn) with the public and their differences by industry type. The results suggest that corporations have integrated SNS uses, and use SNSs in different ways according to the characteristics and purposes provided by each SNS. In most cases, retailers and communications and transportation companies actively use SNSs and frequently interact with the public. In addition, Facebook was the leading tool for the dialogic feedback loop, as the dialogic interaction index of Facebook was much higher than that of Twitter. © 2013 Springer Science+Business Media Dordrecht.
URI
http://hdl.handle.net/20.500.11750/3050
DOI
10.1007/s11135-013-9910-9
Publisher
Springer
Related Researcher
Files:
There are no files associated with this item.
Collection:
Smart Textile Convergence Research Group1. Journal Articles
New BiologyETC1. Journal Articles


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