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Article
Estimating Primary Demand for a Heterogeneous-Groups Product Category under Hierarchical Consumer Choice Model
  • 2016-06
  • Lee, Haengju. (2016-06). Estimating Primary Demand for a Heterogeneous-Groups Product Category under Hierarchical Consumer Choice Model. IIE Transactions, 48(6), 541–554. doi: 10.1080/0740817X.2015.1078524
  • Taylor and Francis Ltd.
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