모바일 산업의 플랫폼 비즈니스 모델 중요성 연구

Abstract

This study explores the role and impor tance of the platform business model in capturing benefits as well as value in the mobile industry through a case study of the mobile instant messaging (MIM) market and Naver’s LINE mess aging app. Unlike other business mod els, the platform business model has three key features: stability for platfor m providers by virtue of its various rev enue streams, opportunity for busines s expansion for content providers (sup ply side) through its business ecosyst em and ability to satisfy customer nee ds (demand side) by offering a variety of content services. This study conclu des that the platform business model generates healthy profit and value an d that it creates network effects and a viable business ecosystem. It also finds that the mobile industry is a cond ucive environment for the implementat ion of the platform business model an d, hence, the core reason why the mo del is a key innovative business model and strategy for this industry.