Korean agriculture is in several difficult situations including the crisis of agriculture industry and the decreasing of income and the poverty of farmers in the agricultural area. So, Rural Development Administration which has been in charge of developing agriculture and rural area started the new program for the revitalizing agricultural area from a few years ago. At first, this study designs the program logic model about the program for the revitalizing of the agricultural area through literature analysis and interview. Second, this study evaluates the program logic model through the comparative survey method between public officials who are in charge of the program and the direct customer of the program. Third, this study finds out several implications for developing the program which include concrete policy methods and reforming direction and targets of the program ets.