Exploring Design Opportunities of Digital Platform for Ulsan MBC

Abstract

This paper is part of a project to create a new digital platform that can address the various issues currently faced by Ulsan MBC as a local broadcasting station. The focus of the study is on what barriers Ulsan MBC has faced from the residents’ perspective and what enablers Ulsan MBC could deliver to them. For the study, four methodologies were employed: more specifically, it delves into the user study that concentrated on the value expected to be provided by Ulsan MBC, with a focus on the value of "seeking for possible ways to improve the local environment through collaboration with residents", which was identified through preliminary desk research. The paper analyzes each of the user studies and compiles the ideas obtained at each stage through an emergent ideation process. As a result, three ideas emerged during the process, and one digital platform of them was developed. The implications of the results are discussed at the end.