Automotive systems have tended to be equipped with many electronic contents to satisfy safety, comport, convenience, and entertainment services over the past years. As a result, the amount of vehicle embedded software in electrical/electronic(E/E) systems is steadily increasing to manage these requirements. This leads to the traditional, document-based software development in the vehicle embedded systems being increasingly displaced by a model-based development in order to reduce software development time and cost. Due to the application of model-based development, a great evolution is being realized in the aspect of efficiency, but the development is being made without sufficient testing. So, erroneous automotive embedded software may cause serious problems such as car accidents which relate to human safety. Therefore, efficient methods for model-based test and validation are needed to improve software reliability in the stage of embedded software development. This paper presents the model-based development and test method for AUTOSAR embedded software to improve its reliability and safety, and it is demonstrated based on the case study.