An apparatus for an assembly process, where in a flexible object is moved by a manipulator to be engaged with a connector, including: a body provided in the manipulator and moved toward the connector; a driving part provided inside of the body; a moving part provided under the body and moved up and down by the driving part to press and grip a flexible object; and a fixing part with one end provided under the body, the other end positioned under the moving part, and a top surface including a support plate to be mounted with the flexible object.